近年来,媒体改革使我国媒体产业得到进一步发展,同时,媒体利用信息传播创造了十分可观的利润空间。然而,继传统媒体之后,互联网凭借全媒体、流媒体优势,逐渐改变着人们的行为方式和消费习惯,对传统媒体产业经营造成冲击和挑战,市场份额、广告份额全面下降。其实,无论传统媒体,还是新媒体,都遇到了各自的瓶颈,要继续发展就需要对运营模式进行创新、变革。 In recent years, the media reform has further developed the media industry in our country. At the same time, the media has created considerable profit margins through the use of information dissemination. However, following the traditional media, the Internet, by virtue of the advantages of full media and streaming media, has gradually changed people’s behavior and consumption habits, impacting and challenging the operation of traditional media industries, and the market share and advertisement share have dropped in all directions. In fact, both traditional media and new media have encountered their own bottlenecks. To continue to develop, they need to innovate and change the operation mode.