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判断一个创业者是否有潜力,最核心的是其认知的起点和迭代能力。在胶囊咖啡机诞生以前,美国的家庭主妇几乎没有关于煮咖啡的偷懒方法,而咖啡又是美国人最日常化的饮料之一。绿山咖啡公司想到一个让主妇从繁琐的煮咖啡流程中解脱的对策,推出了“胶囊单杯咖啡”。自此以后,用户不仅10秒钟就能喝上咖啡,还省去了准备工作和清洁工作。后来,这家公司的估值从1亿美金暴增到150亿美金的巅峰。
To determine whether an entrepreneur has potential, the core is its cognitive starting point and iterative capabilities. Before capsule coffee makers were born, housewives in the United States had almost no laziness about brewing coffee, one of the most everyday drinks for Americans. Green Mountain coffee company think of a housewife from the cumbersome process of brewing coffee solution, the introduction of “capsule single cup of coffee.” Since then, users have been able to drink coffee in less than 10 seconds, eliminating the need for preparation and cleaning. Later, the company’s valuation soared from $ 100 million to $ 15 billion.