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一、企业开展多元化经营的必要性1.多元化经营是企业改善生存环境的需要。企业要生存必须要有生存的空间,这种空间,就是企业经营活动的范围。若企业没有产品,没有市场,没有顾客,没有相应的经营成果,企业就无法生存发展。然而,在企业生产经营一种产品或一种服务的情况下,由于需求不是无限制的或者说需求总会有饱和的时候,由于产品或服务的技术过时,由于产品替代品的诞生,由于产品生命周期的结束,还由于竞争对手的激烈竞争使自身在市场上的占有份额减少等,都会缩小企业的生存空间,破坏企业的生存环境,从而危及企业的生存安全。企业要改善生存环境必须未雨绸缪。2.多元化经营是企业谋求发展的需要。任何企业的经理人员都希望把自己的企业做大做强。企业要发展,前提是生
I. The Necessity of Diversified Operation of Enterprises 1. Diversification is the need for enterprises to improve their living environment. To survive, an enterprise must have room for survival. This space is the scope of business operations. If the company has no products, no market, no customers, and no corresponding business results, the company cannot survive and develop. However, in the case where a company produces or operates a product or a service, since the demand is not unlimited or when the demand always saturates, due to the outdated technology of the product or service, due to the birth of the product substitute, due to the product End of the life cycle, but also due to fierce competition from competitors to reduce their share of the market, will reduce the company’s living space, undermine the company’s living environment, thus endangering the company’s survival and safety. Companies must plan ahead to improve their living environment. 2. Diversification is the need for companies to seek development. Managers of any company want to make their business bigger and stronger. Businesses want to develop, the premise is to