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文章论述了在营销专业《思想道德修养与法律基础》课教学实践中,进行“营销专业思想道德”和“营销专业法律法规”演绎教学,以及把演绎和归纳结合起来,深化思想政治理论课(以下简称“思政课”)教学改革的必要性。探索并初步建立了较为严谨的,具有思政课共性与营销专业个性相统一的教学体系。拓展了营销专业思想道德教育视野,丰富了营销专业法律、法规知识,阐明了思政课为营销专业人才培养服务的教改途径和意义。
This article discusses how to carry out the teaching of “professional ethics of marketing” and “professional laws and regulations of marketing” in the teaching practice of “Moral Cultivation and Law Basis” in marketing major, as well as the combination of deduction and induction to deepen the thinking The Necessity of Teaching Reform in Political Theory Courses (hereinafter referred to as “Ideological and Political Education Course”). To explore and initially established a more rigorous, with the common sense of politics and marketing and marketing of professional unity of the teaching system. Expanded the field of marketing ideological and moral education, enriched the marketing professional knowledge of laws and regulations, clarified the ideological and political education courses for the marketing of professional personnel training services and significance of the reform.