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随着电视业的不断发展,电视节目的生命周期越来越短,因此节目的影响力越来越被重视。中央电视台经济频道《财富故事会》作为一个开播仅两年的栏目,通过节目资源的整合,不断提高节目的影响力,成功地探索出一条品牌化发展之路。一、《财富故事会》的成长历程《财富故事会》栏目于2005年7月18日正式开播,是一档紧扣经济频道特色,以讲故事为表现形态,以关注主人公在追逐财富梦想过程中的命运转
With the continuous development of the television industry, the life cycle of the television programs is getting shorter and shorter, so the influence of the programs is paid more and more attention. CCTV economic channel “Fortune Story” as a start-up only two years of columns, through the integration of program resources, and constantly improve the influence of the program, successfully explored a brand development. First, the “Fortune Story” of the growth process “Fortune Story” section officially opened on July 18, 2005, is a file closely linked to the economic channel features, storytelling as a manifestation to pay attention to the protagonist in the pursuit of wealth dream process In the fate of the turn