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自2012年以来的四年中,央视少儿在全国亲子类媒体的排行当中始终处于第一的位置。仅以2016年为例,央视少儿频道在全国的受众覆盖超过11亿,占全国总人口的91%,在4-14岁少儿观众中有97%收看了少儿频道,而在25岁至34岁的女性观众中有90%收看了央视少儿频道。在当前最具消费能力的少儿和妈妈观众当中,少儿频道也是一直保持着第一的市场占有率,成为儿童收视和亲子收视的绝对
In the four years since 2012, CCTV children always rank first in the ranking of parent-child media across the country. For example, in 2016 alone, the CCTV Children’s Channel covers more than 1.1 billion people in the country, accounting for 91% of the total population of the country. 97% of children aged 4-14 watch the children’s channel, while those aged 25 to 34 90% of the female audience watched the CCTV children’s channel. Among the current audiences of children and moms who are most capable of spending power, the Children’s Channel has also maintained its first market share and has become the absolute rating for children’s viewing and parent-child viewing.