本文简介了海南陵水南湾猴岛生态旅游区的地理概况、开发运营情况和南湾猴岛品牌,从海南旅游客流特点、景区承载力和游客游玩质量3方面分析了南湾猴岛旅游品牌拓展的必要性。在此基础上指出产业平行延伸、融入大三亚旅游圈和借力热带特色现代农业禀赋的品牌拓展方法,最后提出以南湾猴岛“猴文化”为统领,携手五指山旅游共同发展,开发具有“不畏强暴、祈福求安”的人文知识性景观;具有“四季花常开、八节果不断”的热带现代特色农业景观;具有“上攀险峰,下漂湍流”的挑战性、体验性的休闲娱乐项目的具体做法。 This article introduces the geographical overview, development and operation of Nanhou Monkey Island eco-tourism zone in Lingshui, Hainan Province, and the brand name of Nanwan Monkey Island. It analyzes the tourist attractions of Hainan Island in terms of the characteristics of Hainan’s tourist flow, scenic carrying capacity and tourists’ Necessity of expansion. On this basis, it points out that the industry should extend in parallel, integrate into the tourism circle in Sanya and lend itself to the brand expansion method of modern agricultural endowment with tropical features. Finally, put forward the idea of ​​jointly developing and exploiting tourism with Wuzhishan tourism under the guidance of “Monkey Culture” With the “fear of rape, pray for security ” humanistic knowledge landscape; with “four seasons flowers often open, eight fruit continuously ” tropical modern agricultural landscape; The challenging and experiential recreational project’s concrete approach.