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词义的变化过程实质上就是依赖词汇的基本意义向其它意义游动的过程.从主观语用的角度分析制约词义变化的语言外机制.在主观语用因素的作用下词汇单位的内隐意义被激活,实现了由词语的静态基本意义向动态的主观语用意义的游动,完成了词义的转换.,The transforming process of sense is actually the sliding process to other meanings based on its conceptual meaning. This paper aims to analyze the outer language mechanism which restricts the transform of sense from the subjective pragmatic angle. The connotative meaning of vocabulary is activated under the effects of subjective pragmatic elements. Thus the subjective pragmatic sliding process from word’s static conceptual meaning to connotative meaning is realized. The transformation of sense is completed accordingly.