算法无法消灭情感的诉求,它会使其更精确,却无法替代它。对情感的洞察将贯穿数字化时代的全程。技术类公司似乎有理由建立起强大的自信:他们有数据库,有算法,有数据挖掘,有渠道,有用户。这些常被视为以下结论的前提:所以我们了解人们需要的东西。如果他们因此而比传统4A广告公司更傲慢一点,似乎也是可以被原谅的。Google就曾拒绝打包销售广播广告,也不愿提前商谈广告价格;Facebook上市之前,曾有机构的发言人指责其对广告商们不大公平:“Facebook更多地将精力集中在改善用户的体验上,而不是用于广告商和增加广告效益。” The algorithm can not eliminate the emotional appeal, it will make it more accurate, but can not replace it. Insight into emotions runs through the digital age. Technology companies seem to have reason to build strong self-confidence: they have databases, algorithms, data mining, channels, and users. These are often presupposed the conclusion that we understand what people want. If they are therefore more arrogant than the traditional 4A advertising company, it seems that can be forgiven. Google once refused to package sales of radio ads, do not want to talk in advance to discuss the price of ads; prior to listing on Facebook, an agency spokesman accused it unfair to advertisers: “Facebook more focused on improving the user’s Experience, rather than for advertisers and increase advertising effectiveness. ”