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在中国经济苦苦寻求转型发展的背景下,我们发现,作为创意产业的广告似乎率先活跃起来,大有成为中国经济转型“领头羊”的态势。因为,这个行业正在涌现出一系列新的驱动力。一批不叫广告公司的公司开始在品牌服务业崭露头角。在互联网传播尤其是移动互联网传播的新传播背景下,这些公司从技术入手,创造了不同于传统的品牌传播方式,深受企业青睐,在缺乏传统广告规则的边缘地带野蛮成长,走出了一条品牌营销传播的全新之路,形成行业新的增长点。这就是本期专辑所探索的“广告新的驱动力”。
In the context of China’s economic hard-working transformation, we found that advertising as a creative industry seems to be the first to take off and has become a trend of China’s economic transformation. Because, this industry is emerging a series of new drivers. A group of companies that are not called advertising agencies are beginning to emerge in the brand service industry. In the context of the Internet, especially the new wave of mobile Internet transmission, these companies started from the technology, creating a different from the traditional mode of transmission of the brand, favored by enterprises, the brutal growth in the margins of the lack of traditional advertising rules, out of a brand Marketing a new way of communication, the formation of a new growth point of the industry. This is the album to explore “new driving force of advertising ”.