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本文就民办高校的办学特点、工商管理专业人才培养存在的问题及培养模式、课程设计等方面进行了研究分析。民办高校特点:应用性、生源地方性、就业面向中小企业;存在问题主要表现在培养目标定位与办学特点的不一致、课程体系设置与专业定位不一致。应明确其办学定位与培养目标以形成有特色的课程体系、强化实践教学环节;要进一步加强课程设计、教学改革,使课程设计科学化。民办高校需构建有特色的应用型高级管理人才的学科体系,以所在地市场定位为导向,尽快形成专业特色、优势和核心竞争力,从而获得可持续发展。
This paper analyzes the features of running a private university, the problems existing in the cultivation of business professionals, the training mode, the curriculum design and so on. The characteristics of private colleges and universities: applicability, local students, employment for SMEs; problems are mainly manifested in the training objectives and running characteristics of the inconsistency, the curriculum system settings and professional positioning is inconsistent. It is necessary to clarify the orientation and training goal of running a school to form a distinctive curriculum system and to strengthen the practical teaching links. It is necessary to further strengthen curriculum design and teaching reform and make the curriculum scientific. Private colleges and universities should construct a disciplinary system with distinctive application-oriented senior managerial personnel, orient themselves to the local market, and form professional characteristics, advantages and core competitiveness as soon as possible so as to achieve sustainable development.