随着我国市场经济建设的深化,效益越来越成为各行各业的主要诉求。对于我国的媒体来讲,既要追求经济效益,更要追求社会效益,经济效益是媒体发展之源,社会效益是媒体发展之本,所以必须“两个效益”并重。就广电媒体而言,节目的质量决定着“两个效益”的高低,因此,不断提高节目质量是广电媒体发展的第一要务。现在,业内人士已形成基本共识,判定一个节目的优劣要从 With the deepening of China’s market economy, the benefits have become the main demands of all walks of life. For our country’s media, we must not only pursue economic benefits, but also pursue social benefits. Economic benefits are the source of media development. Social benefits are the basis of media development. Therefore, we must attach equal importance to “two benefits.” In the case of radio and television media, the quality of programs determines the level of “two benefits”. Therefore, continuously improving the quality of programs is the top priority for the development of radio and television media. Now, the industry has formed a basic consensus, to determine the pros and cons of a program to be from