采用游客问卷调查、现场访谈等手段,以博物馆等为例对杭州文物型旅游景点的经营现状进行了初步研究。结果表明,游客对博物馆比较满意的项目依次为博物馆的环境、陈列展示、展品丰富程度、交通可进入性等。目前主要存在着博物馆讲解人员水平差,展览的数量少、规模小,游客可参与的互动性的项目少或者没有,博物馆自动解说系统不完善等问题。这些问题的存在影响着博物馆的生存和发展。 Using the questionnaire survey of tourists and on-site interviews, this paper makes a preliminary study on the management status of cultural relics tourist attractions in Hangzhou by using museums as an example. The results show that tourists are more satisfied with the museum items in turn the museum’s environment, display display, exhibits richness, accessibility of traffic and so on. At present, there are mainly problems such as poor level of museum staff, small number of exhibitions, small scale, few or no interactive items that tourists can participate in, and the museum’s automatic explanation system is not perfect. The existence of these problems affects the survival and development of the museum.