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近年来,各种新媒体迅速兴起,使得传统媒体的优势地位遭遇到严峻的冲击与挑战。作为电视新闻而言,必须充分发挥电视媒体的优势,突出现场报道的特点,通过及时、准确、生动的现场报道形式,达到媒体与受众之间的近距离接触,从而增强新闻的可信度,提升新闻价值,推进新闻节目的发展。本文分析了电视新闻记者现场报道的作用及意义,在此基础上提出了电视新闻记者提高现场报道质量的具体措施。
In recent years, all kinds of new media have rapidly risen, making the dominant position of traditional media encountered severe challenges and challenges. As television news, we must give full play to the advantages of the television media, highlight the characteristics of the live coverage, and reach the close contact between the media and the audience through timely, accurate and vivid live coverage so as to enhance the credibility of the news, Enhance news value, and promote the development of news programs. This article analyzes the role and significance of television news reporters’ on-site coverage, and on this basis, puts forward concrete measures for improving the quality of coverage of news reports by television news reporters.