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视频宣传片作为一种重要的营销手段,正在成为出版机构宣传品牌和产品的重要工具。随着移动互联网时代的到来,视频宣传片从内容、表现方式到传播渠道都正在发生巨大的改变。如何借助移动互联网的各种应用,将视频宣传片精确地传送到用户眼前,是当前出版机构需要认真思考的问题。尤其是当微博、微信这类新媒体传播方式成为主流之后,以大数据为支撑,出版机构完全可以从中发现更多用户的个性化需求,从而实现精确推送,将视频宣传片的作用发挥到极致。
Video promos, as an important marketing tool, are becoming an important tool for publishers to promote brands and products. With the advent of the mobile Internet era, video promos are changing dramatically from content to presentation to communication channels. How to use mobile Internet applications, the video promo accurately transmitted to the user before the current publishing agencies need to seriously consider the issue. Especially when the new media such as Weibo and WeChat have become the mainstream, with big data as a support, publishers can find out more about the personalized needs of more users, so as to push accurately and play the role of video promo Extreme.