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新闻宣传由于其特有的公正性受到观众的信任,同时也成为各行业谋求自身发展的重要手段,通过策划新闻事件提升企业的公信力,塑造良好的企业形象成为企业的一个重要着力点,作为保险企业也要提高对新闻策划的重视程度,提高公众保险意识,提升保险企业的品牌形象。本文就关于新闻策划对保险企业的重要意义和目前保险企业在新闻策划上存在的问题进行分析,并探讨保险企业宣传中进行新闻策划的途径等,助推企业更好的发展。
Because of its unique fairness, news propaganda receives the trust of the audience and also becomes an important means for various industries to seek their own development. It is an important focus of the enterprise to create a good corporate image by planning news events to enhance the credibility of the enterprise. As an insurance company We must also increase the emphasis on news planning, raise public awareness of insurance and enhance the brand image of insurance companies. This article analyzes the significance of news planning to insurance companies and the problems existing in current news planning of insurance companies and explores ways to plan news in the promotion of insurance companies so as to boost the better development of the enterprises.