中国人有在春节置办年货的习惯,走亲访友,礼尚往来总少不了添置些物品,对于企业而言,这自然就成了营销的一个重要节点。面对春节如此大的消费群体,如何最大限度地把握潜在消费者,高频次曝光品牌就成了我们需要关注的话题。长虹电器以品质优良深入消费者内心,在春节节日大窗口以温情感恩消费者,把爱带回家。一、情感营销,感恩回馈践行公益年货,是中国传统节日春节的衍生品,年底家里多 Chinese people have the habit of setting up New Year’s goods in the Spring Festival. When they visit relatives or friends, there are always things they need to purchase, and for the enterprise, this naturally becomes an important node in marketing. In the face of the Spring Festival such a large consumer groups, how to maximize the potential consumers, high-frequency exposure brand has become a topic we need attention. Changhong Electric to consumers in-depth quality of heart, in the Spring Festival holiday window with warmth Thanksgiving consumers, the love brought home. First, the emotional marketing, Thanksgiving feedback Practice commonweal New Year, is the traditional Chinese New Year Spring Festival derivatives, home more