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POP广告设计课程在于培养广告专业学生的基本广告素养和表现能力。在教学中,只有将POP广告与生活实际问题相结合,合理地设计作业,才能激发学生的学习热情,体现POP广告课程的价值。根据本课程作业中存在的一些问题,尝试结合陶行知的学做合一的教育理念,开展多样化的作业活动,改变传统单一的作业形式,将生活实际与技能练习相结合,学做合一,突出作业设计的连动性、应景性、实用性,强调学生能力的提高,发展学生的兴趣,使学生乐在其中,有所学、有所获。
The POP Advertising Design course is to develop the basic advertising skills and performance skills of advertising major students. In teaching, only by combining POP advertising with the practical problems of life, designing homework reasonably can arouse students’ enthusiasm for learning and embody the value of POP advertising course. According to some problems in the homework of this course, we try to combine Tao Xingzhi’s educational concept of learning as one, to carry out diversified homework activities, to change the traditional single homework form, to combine life practice with skill practice, First, highlighting the interlocking nature of homework design, applicability and applicability, emphasizing the improvement of students’ abilities, developing the interest of students so that students can enjoy themselves, learn something and earn something.