中间产品的品牌缺失早已是一个普遍现象,那么中间产品的生产企业要不要建立相应的品牌?品牌能给企业发展带来什么?对于这个问题的认识,目前在业界正趋于清晰和统一。作为中间产品,面对的是一个极其复杂的市场环境,建立自己的品牌是“生存”的需要。中间产品的企业往往规模不大,产品附加值 The lack of brand in the middle of the product has long been a common phenomenon, then the intermediate product manufacturers or not to establish the appropriate brand? What brand can bring to the development of enterprises? To understand this issue, the current industry is becoming more clear and unified. As an intermediate product, the face of an extremely complex market environment, to establish their own brand is “survival ” needs. Intermediate products are often small-scale enterprises, product value-added