传统出版向数字出版转变的最大难点不在于技术和资金,而在于能否把握数字化的本质,进而建立起一种有效的基于客户价值的赢利模式。所谓赢利模式是指企业在特定环境下,通过经营管理有效地组织生产要素,有偿为消费者提供适合其需求的产品或服务,以此实现赢利的模式化的方法和途径 The biggest difficulty in the transition from traditional publishing to digital publishing lies not in technology and capital, but in the nature of digitalization, and in turn, an effective profit-making model based on customer value. The so-called profit model refers to the enterprise in a specific environment, through the management of production and effective organization of elements, to provide consumers with products or services that meet their needs, in order to achieve profitability of the mode of approach and ways