近几年来,中国茶企正以异军突起之势占领市场,各方商家各显神通,纷纷打起品牌战略,中国茶、中国茶企,禀独一无二天地灵气,可以说集天时、地利、人和、优势于一身,但目前在中国市场上有影响力的品牌仍然寥寥无几,如何做好品牌战略规划,以求在众多茶品牌中脱颖而出,进而走向世界,已是众多茶企必须面临的难题。立伦营销策划团队成功塑造过多个茶叶品牌,就 In recent years, Chinese tea companies have been occupying the market with a sudden rise, and all businesses have demonstrated their abilities. They have played a brand strategy. Chinese tea and Chinese tea companies have a unique aura of heaven and earth. They can be said to gather time, place, and people. The advantages are all in one, but there are still few brands that have influential influence on the Chinese market. How to do a good job in brand strategic planning in order to stand out among many tea brands and then go global, is a problem that many tea companies must face. The Lilun marketing planning team has successfully shaped multiple tea brands.