在中国经济飞速发展以及高等教育体制改革不断深入的背景下,大学生旅游市场是当前的一个热点问题,显示出很大的开发潜力。企业可以通过采取一些策略,针对性的开发大学生旅游市场。一、大学生旅游市场的背景近年来,市场经济的不断飞速发展,人民群众的收入水平也显著提高,这对第三产业的发展起到了重要地推动作用。作为第三产业中重要分支之一的旅游,也日益得到人们的重视。随着中国经济的发展以及我国高等教育体制的改革的不断深入,高校不断扩招,在校大学生的人数积极攀升,大学生旅游市场显示出前所未有的重要性。大学生的思想活跃,他们接收新事物的能力很强,大学生,作为社会中一个特殊的消费群 Under the background of the rapid economic development in China and the deepening reform of higher education system, the tourism market for undergraduates is currently a hot issue and shows great potential for development. Enterprises can take some strategies to develop university tourism market. First, the background of the tourism market for college students In recent years, the rapid development of market economy, the people’s income levels also increased significantly, which played an important role in promoting the development of the tertiary industry. As one of the important branches of the tertiary industry, tourism is also gaining more and more attention. With the development of China’s economy and the continuous deepening of the reform of the higher education system in our country, the number of undergraduates in colleges and universities has been expanding. The number of undergraduates in colleges and universities has risen so dramatically that the tourism market for undergraduates has shown unprecedented importance. College students are active in thinking and strong in their ability to receive new things. Students, as a special consumer group in society,