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1998年岁末,本刊特别约请记者在北京、上海、武汉、西安、南京、济南等地走访了一些群众,请他们对新闻媒体的宣传报道谈谈自己的感受,并对1999年的新闻宣传提出希望。我们想通过这种调查、研究,与广大新闻工作者一起了解受众想法,研究受众心理,为媒体在新的一年有所发展尽绵薄之力。 一、对新闻媒体的总体评价 对于新闻界的改革实践和媒体市场的日趋繁荣,受众总的来说是满意的。被调查者普遍认为,现在的传媒结构比较合理,报道内容丰富,时效性强,报纸、电视比以前更好看了。同时认为新闻报道中仍有许多不能令人满意的地方,亟待改进。
At the end of 1998, the journal specially invited journalists to interview some people in Beijing, Shanghai, Wuhan, Xi’an, Nanjing and Jinan and asked them to talk about their feelings about the media coverage and to make public their opinions on the media in 1999 Put forward hope We would like to use this kind of investigation and study to understand the opinions of the audiences together with the large number of journalists and to study the psychology of the audience so as to make some contribution to the development of the media in the new year. First, the overall evaluation of the news media is generally satisfactory to the reform practice of the media and the ever-increasing prosperity of the media market. Survey respondents generally believe that the current media structure is more reasonable, rich in content coverage, timeliness, newspapers, television better than ever before. In the meantime, there are still many unsatisfactory places in the news reports, which are in urgent need of improvement.