走向修辞论美学──９０年代中国美学的修辞论转向王一川进入９０年代以来，中国审美文化正在发生明显变化：与８０年代崇尚理性批判、思想启蒙或语言纯洁性不同，转而注重语言的修饰、美化或调整，即修辞。大众文化凭借先进的大众传媒如电影电视语言、电脑语言、广告语言... Toward Rhetorical Aesthetics ──The Rhetoric Turn of Chinese Aesthetics in the 1990s A Shift to Wang Yichuan Since the 90s of the 20th century, the aesthetic culture of China is undergoing significant changes. Unlike the advocacy of rational criticism, enlightenment of ideas or purity of language in the 1980s, the focus is on language modification, Landscaping or adjusting, ie rhetoric. Popular culture with advanced mass media such as movie and television language, computer language, advertising language ...