一、出版背景自从中国报业广告经营的发展历经了2005年这个“拐点”至今已经有两年多的时间了。在这段被称作报业“寒冬”的时间里,中国报业人已从最初的困惑和迷茫中走出。在这期间,中国报业人一方面认真反思、不懈探讨,逐步总结出新时代报业发 First, the publication background Since the development of China’s newspaper advertising business after 2005 this “inflection point ” has been more than two years. In this period of time known as the newspaper’s “winter,” the Chinese press has come out of the initial confusion and confusion. During this period, on the one hand, the Chinese newspaper practitioners conscientiously reconsidered and worked tirelessly to come to a conclusion of the new era of newspaper industry