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本文从分析文化创意产品国际贸易结构的视角出发,通过研究我国文化创意产品的出口比重和其国际贸易竞争力,探寻文化创意产业与旅游业融合发展的途径。然后,从企业行为和融合环境两个方面提出了推动我国旅游产业与文化创意产业融合的相关建议,以实现文化创意产业和旅游产业的双赢局面。
From the perspective of analyzing the structure of international trade of cultural and creative products, this paper studies the ways of the integration of cultural and creative industries and tourism by studying the proportion of export of cultural and creative products and their competitiveness in international trade. Then, from the aspects of enterprise behavior and integration environment, put forward some suggestions to promote the integration of tourism industry and cultural and creative industries in our country, in order to achieve a win-win situation for cultural and creative industries and tourism industry.