在互联网技术蓬勃发展的历程中,电子商务作为有别于传统商务模式的新兴经济形式,也经历了多个发展阶段,并且在当前面临到新的挑战。本文简述电子商务所代表的营销模式在国内发展的几个历程的形式和特点,并对未来的进步做出预测,提出在业内建立起用户共享的机制。 In the flourishing course of Internet technology, e-commerce, as an emerging economic form different from the traditional business model, has undergone many stages of development and faces new challenges in the present. This article briefly describes the forms and characteristics of the several marketing processes represented by e-commerce in China and forecasts the future progress. It proposes to set up a mechanism for user sharing in the industry.