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“土豪”一词是近几年的流行热词之一,在娱乐化的现代社会,它拥有丰富的意义和语用功能,被当作一种有效的意义资源。特定的社会历史文化背景为语言的使用与流行提供了语境,“土豪”一词在不同时代拥有不同意义,其语义变化的背后潜藏着深刻的动因。本文旨在从社会语用的视角探寻“土豪”一词意义的扩展过程、背后的动因及其语用功能,并用社会学家布迪厄的社会语用理论分析揭示“土豪”一词流行的理据,以加深对语言社会符号特性的理解。
The term “local tycoon” is one of the popular hot words in recent years. In the modernized amusement society, it has rich meaning and pragmatic functions and is regarded as an effective resource of meaning. The specific social, historical and cultural backgrounds provide a context for the use and prevalence of language. The term “tycoon” has different meanings in different times, and its underlying motivation behind the semantic change lies behind. The purpose of this article is to explore the expansion process, the motivation and its pragmatic function of the meaning of “土豪” from the perspective of social pragmatics and the analysis of the social pragmatic theory of " The popular rationale is to deepen the understanding of the symbolic nature of linguistic society.