招牌是店铺的标志,起着区分行业经济性质和经营特点、讲求信誉、招徕顾客的作用。我国古代的商店招牌,大多是用布帛做成的。开始时,主要悬挂在酒馆、栈房、食宿之店,叫做“酒望”、“店招”或“幌子”。招牌作为商店的标志,在我国至少有两千三百多年的历史。“千里莺啼绿映红, Signboard is a sign of the store, playing a distinguishing feature of the economic nature of the industry and business characteristics, stress credibility, attract customers. Ancient Chinese shop signs, mostly made of cloth and silk. Initially, the main hanging in the pub, the stacker, board and lodging shop, called “wine hope”, “shop trick” or “guise.” Signboard as a symbol of the store in our country has at least 2300 years of history. Thousands of miles Ying Ying red,