论文部分内容阅读
从消费、碎片化、变迁三个关键词入手,提出了未来美国体育与传播研究的十个主题,即消费分层背景下的体育与体育节目、体育赛事之外的主要消费、多视角的体育事件中的身份研究、关注传播效果研究、对媒介“妖魔化”的再思考、保持体育媒介研究身份前提下的多学科研究、学术研究成果的传播、决定什么是新方向、时间对消费行为的影响和关注被忽视的领域。报告认为从不同社会阶层的角度分析体育节目的观看行为、体育消费行为和媒介体育的传播效果是最重要的研究领域,体育事件中的性别身份研究、球迷身份研究、种族、民族和国家主义等多学科的交叉研究以及新技术、新媒介出现对体育新闻与传播的影响也将继续是美国体育新闻与传播研究的方向。
Starting with the three key words of consumption, fragmentation and change, this paper puts forward ten themes of the future research on sports and communication in the United States, namely sports and sports programs in the context of consumer hierarchy, major consumption outside sports events and multi-perspective sports The research on the identity in the event, the study on the effect of communication, the re-thinking on the media “demonization”, the multidisciplinary research on the premise of maintaining the identity of the sports media, and the dissemination of academic research results determine what is the new direction and the consumption of time The impact of behavior and neglected areas of concern. The report argues that viewing sports programs, sports consumption behaviors and media sports are the most important research areas in terms of different social classes. Gender identity research, fan identity research, race, ethnicity and nationalism in sports events Multidisciplinary cross-cutting research and new technologies, the emergence of new media on sports news and dissemination will also continue to be the direction of sports news and communications research in the United States.