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作为联系零售商户和烟草公司的桥梁与纽带,客户经理已成为烟草企业一切工作的核心,提升其胜任力素质显得必要而紧迫。对于烟草公司的客户经理而言,成就欲、主动性等九个方面的胜任力素质是至关重要的,企业在组织招聘、培训、绩效考核和薪酬设计等管理工作时,应予以重视。
As a bridge and link between retailers and tobacco companies, account managers have become the core of all tobacco companies’ work. It is necessary and urgent to improve their competency. For the tobacco company’s account manager, nine aspects of the desire for success, initiative and other competencies are of crucial importance. Organizations should pay attention to the management of recruitment, training, performance appraisal and compensation design.