专业出版社的品牌,是在某细分领域深耕细作数年甚至数十年辛苦建设和耕耘的。如果品牌意识薄弱且没有系统的品牌战略,在竞争激烈的出版市场,很难维持自己的核心竞争力。品牌战略,可以简化为“品牌架构”和“品牌决策”。专业出版社首先要自我定位,明晰自己的品牌形象,并剖析品牌层级。而品牌营销和品牌延伸体现的正是品牌组合在广度和深度上的拓展。互联网时代,品牌的本质并未改变,改变的是品牌与消费者的互动方式。因此,出版社的品牌战略也要与时俱进,创新的品牌战略必将带来丰厚的效益。 Professional publishing house brand, is in a subdivision area deep plowing for years or even decades of hard work and hard work. If the brand awareness is weak and there is no systematic brand strategy, it is difficult to maintain its core competitiveness in the highly competitive publishing market. Brand strategy, can be simplified as “brand architecture ” and “brand decision ”. Professional publishers must first self-positioning, clear their own brand image, and analyze the brand hierarchy. And brand marketing and brand extension reflects the brand portfolio in the breadth and depth of the expansion. Internet era, the essence of the brand has not changed, the change is the brand and consumer interaction. Therefore, the publishing company’s brand strategy should also keep pace with the times, innovative brand strategy will bring huge benefits.