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报载,盐城红叶化纤厂(乡镇企业)着力改变营销体制,实行销售买卖制,调动了营销人员的积极性,生产的“丝冠”牌高强丙纶丝由滞销品一跃成为抢手货,今年一季度创利税72万元。红叶化纤厂的“丝冠”由滞销变畅销的事实充分说明:企业要努力为产品找销路;产品有了销路,企业才有出路。 工业企业之间的竞争,说到底是市场竞争,而市场竞争的一个关键环节就是营
According to the report, Yancheng Hongye Chemical Fiber Plant (village and township enterprises) focused on changing the marketing system, implementing the sales and buying system, and mobilized the enthusiasm of the marketing staff. The “silk crown” brand high-strength polypropylene yarn became a hot commodity from the unsalable goods. Create profits tax of 720,000 yuan. The fact that the “silk crown” of Hongye Chemical Fiber Factory has been changed from being unmarketable to selling well fully demonstrates that enterprises must strive to find a market for products; if products have a market, the company will have a way out. The competition among industrial enterprises is, in the final analysis, market competition, and the key link in market competition is the