近些年,随着收入水平及需求层次的提高,旅游者开始寻求接近生活本质的体验式旅游方式。本文首先提出葡萄酒旅游概念,总结分析我葡萄酒旅游开发的现状,根据体验经济、旅游体验载体等相关理论,结合葡萄酒旅游资源的特殊性和前人的研究成果,提出葡萄酒体验式旅游开发对策。 In recent years, as income levels and levels of demand have increased, tourists have begun to seek experiential travel approaches that are close to the nature of their lives. This paper first proposes the concept of wine tourism, summarizes the current situation of wine tourism development in our country, and proposes the experiential tourism development countermeasures based on the related theory of experiential economy and tourism experience carrier, combined with the peculiarity of wine tourism resources and previous research results.