论文部分内容阅读
产业集群表现出显著的品牌群聚现象,产业集群与其品牌生态之间存在一种协同进化的关系。通过合理规划产业集群品牌生态系统,培育和优化产业集群的品牌生态、健全品牌生态环境系统等措施、能够提高产业集群的品牌生态发展水平,进而达到促进产业集群发展的目的。
Industrial clusters show significant brand clustering, and there is a synergistic evolution between industrial clusters and their brand ecology. By reasonably planning the brand ecosystem of industrial clusters, fostering and optimizing the brand ecology of industrial clusters and perfecting the brand ecological environment system, etc., it is possible to raise the level of brand ecological development of industrial clusters and further promote the development of industrial clusters.