广告设计作为一种创意想要求较高的产业,对于设计人员自身能力的要求较高,特别是其中的图形创意,设计过程中既要将客户的需求进行全面的表达,又需要具有一定的新意。广告设计中的图形创意要求符合直观性、生动性和艺术性,并通过不同的维度将艺术表现出来,体现图形创意的魅力。本文主要针对广告设计中图形创意的艺术表现手法进行分析。 Advertising design, as a kind of creative industry, requires a high demand for designers’ own abilities, especially the graphic ideas in the design process. In the process of design, it not only needs to fully express the needs of customers, but also needs some new ideas . Graphic design requirements in advertising design in line with intuitive, vivid and artistic, and through different dimensions will be shown by the art, reflecting the charm of graphic creativity. This article mainly analyzes the artistic expression of graphic creativity in advertisement design.