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从上世纪90年代初,中国的广播电视行业开始了制播体制改革。以1998年在浙江杭州成功举办的首届国产电视剧交易会为标志,中国的电视剧经历了20多年的产业化、专业化、市场化的发展历程。随着网络音视频、手机电视、IPTV、互联网电视等网络视听新媒体的快速崛起,由此引发了各类媒体间的竞争博弈与渗透融合,给电视剧制播产业的每一环节,带来了不同程度的冲击和影响,引
From the early 90s of last century, China’s radio and television industry started the system of making and broadcasting system. Based on the first domestic TV drama fair successfully held in Hangzhou, Zhejiang Province in 1998, China’s television drama has undergone more than 20 years of industrialization, specialization and marketization. With the rapid rise of online audiovisual, mobile TV, IPTV, Internet TV and other online audiovisual new media, the competition and competition among various media have been triggered, which brings every aspect of the drama industry. Different degrees of impact and influence, cited