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2005年创办至今,每年三月开幕的香港影视娱乐博览会,已然成为华语电影乃至整个亚洲电影的盛会。每一年的影视娱乐博览会都很热闹,看起来明星云集的样子。但从2005年至今,华语电影经历了几番波折,而每一年的影视娱乐博览会也折射出这些变迁的影子。当时间进入201 2年,依托内地庞大的票房市场,华语电影进入了市场大于内容的时代。乱象丛生,却也是新的开局,曾经垄断的功夫片似乎都开始退居二线,小荧屏上热闹的各种题材开始成为大银幕的热门。好莱坞真的来了,但不是侵蚀而是求合作;投资多了,电影人们敢于尝试的题材也更多了;新媒体也向电影市场靠拢了,冲击自然是有,但更多是协同合作。
Since its establishment in 2005, the Hong Kong Film & Play Expo, opened in March of each year, has become a grand occasion for Chinese films and even Asian films. Entertainment Expo every year are very lively, it looks like the stars gathered. However, since 2005, Chinese films have undergone several twists and turns, and each year’s Entertainment Expo also reflects the shadow of these changes. As time went by in 201 2, relying on the huge box office market in the Mainland, Chinese films entered an era when the market was larger than the content. Chaos, but also a new start, the monopoly of the Kung Fu has seems to have begun to relegated to second-line, small screen on the lively variety of topics began to become a big screen. Hollywood really came, but not eroded but sought cooperation; more investment, the movie dare to try more subjects; new media also to the movie market closer, the impact of nature there, but more is the cooperation.