创造力是创新中的一环,没有创造力就没有创新。但创造力必须落实到战略层面,结合流程和管理才能成为有价值的机遇。课堂讲师Antonio Dvila西班牙IESE商学院创业学及会计与控制学教授、IESE商学院创业学系主任。在言必称“创新”的时代,人们往往把它当成一种战略而非战术。事实上,创新是一个过程,有流程和方法可循。在中欧国际工商学院“打造创新型企业:激发、管理和成就创新”的EDP课程上,AntonioDavila教授首先带着大家澄清了关 Creativity is a part of innovation, there is no innovation without creativity. But creativity must be implemented at a strategic level, combining processes and management to become a valuable opportunity. Class lecturer Antonio Dvila Professor, Entrepreneurship and Accounting and Control, IESE Business School, Spain, Head of Entrepreneurship, IESE Business School. In the words of “innovation”, people tend to think of it as a strategy rather than a tactic. In fact, innovation is a process with processes and methods to follow. At the CEIBS EDP Program “Building an Innovative Enterprise: Inspiring, Managing and Innovating Innovation”, Professor Antonio Davila first clarified with everyone