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社会化新媒体已经被越来越多的人所熟知。学界、业界的精英们对于新媒体的研究也层出不穷。微博(微博客),作为一种新型的社会化传播平台,是当今最主流的大众娱乐休闲和生活服务的信息分享与交流平台。分析公共事件在新浪微博上舆论的缘起背景、特性特点、方式方法、效果大小等,并从网络舆情角度出发,研究突发性公共危机事件与网络舆情的作用机制,从而探讨微博之上舆论言语的生态环境,以期为突发性公共危机事件的管理、应对工作提供理论支撑。以钓鱼岛事件之微博舆情问卷调查为例。
The new social media has become more and more familiar to many people. Academics, the industry’s elite for new media research also emerge in an endless stream. Microblogging (microblogging), as a new type of social communication platform, is the most mainstream information sharing and communication platform for public entertainment, leisure and living services. This paper analyzes the origin, background, characteristics, methods and effects of public events on Sina Weibo and explores the mechanism of sudden public crisis and cyber public opinion from the perspective of public opinion on the Internet to explore the public opinion on Weibo Verbal environment, with a view to emergency management of public crisis, to provide theoretical support for the work. Take the Weibo Questionnaire on the Diaoyu Island as an example.