随着社会经济的不断发展,人们体育观念的更新,高校体育得到不断的发展,体育消费已经成为广大普通群众的一种消费。高校体育成为开展全民健身活动的重要依托。然而目前的高校体育资源存在营销不足的问题,本文作者通过分析高校体育资源物流营销概述,对其营销现状进行分析,提出高校体育资源营销流通策略。 With the continuous development of social economy, the renewal of people’s sports concept and the continuous development of PE in colleges and universities, sports consumption has become a kind of consumption for the general public. College physical education has become an important support for the national fitness activities. However, the present university sports resources have the problem of insufficient marketing. The author analyzes the current marketing of sports resources logistics in colleges and universities and analyzes the marketing status quo of the university sports resources marketing strategies.