近些年来,随着中国社会经济的不断发展,我国已经进入了全面建成小康社会的重要战略时期,人民生活水平提升,物质生活得到满足,开始更多地追求精神层面的享受。旅游特别是文化旅游已经成为当代人十分流行和青睐的一种娱乐方式,我国近些年旅游业整体上出于上升趋势。但是文化旅游业应当遵循可持续发展的原则,确保中国优秀的传统文化和地域文化能够代代相传。本文就文化旅游和旅游可持续发展相关概念切入话题,分析文化旅游可持续发展的原则并提出一些创新性的策略。 In recent years, with the continuous development of China’s social economy, our country has entered an important strategic period for building a well-off society in an all-round way. The people’s living standards have been enhanced and their material life has been met. More and more, they have been pursuing spiritual enjoyment. Tourism, especially cultural tourism, has become a very popular and popular way of entertainment for contemporary people. As a whole, tourism in our country has been on an upward trend in recent years. However, the cultural tourism industry should follow the principle of sustainable development and ensure that excellent Chinese traditional culture and regional culture can be handed down from generation to generation. In this paper, the concept of sustainable development of cultural tourism and tourism cut into the topic, analysis of the principle of sustainable development of cultural tourism and put forward some innovative strategies.