儿时在大街小巷不时传来的“冰糖葫芦、磨剪刀、收破烂”吆喝声随着城市的不断发展已经越来越罕见了,这一古老的产品推广方式也渐渐地退出历史舞台,但仔细分析不难发现,过去的“吆喝”其实是一种传统的基于位置的精准营销方式。随着互联网和社交新媒体的不断发展,广告营销方式也正在由平面、电视等传统媒体向新媒体变迁,其传播速度及效率都在不断提升。 Childhood came from time to time in the streets, “candied haws, scissors scissors, torn rotten ” sobbing With the continuous development of the city has become increasingly rare, and this ancient product promotion methods are gradually withdrawn from the stage of history, However, a careful analysis is not difficult to find that the past “drink ” is actually a traditional location-based precision marketing. With the continuous development of the Internet and social media, advertising marketing is also changing from traditional media such as print and television to new media, and the speed and efficiency of its dissemination are continuously increasing.