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新广告法修改幅度较大,涉及面广,对原来的很多内容和规定进行了扩充和细化,体现了全面深化改革、切实调整政府职能,加强市场监管的要求。2015年9月1日实施后,传统广告市场进一步萎缩,星级卫视的电视广告再次被推到产业突破与创新的前沿。星级卫视传统产业存在巨大问题1、互联网分流你的观众是因为你做得不够好星级卫视面临的新问题很多,但尤其关键的一点就是,传统的电视本业没做好,节目做得不精细,社会热点把握不到位,收视率越做越低,广告创收越
The revised version of the new advertisement law has a wide range of implications and covers a wide range of topics. It has expanded and refined many of the original contents and provisions, reflecting the requirements of deepening the reform in an all-round way, effectively adjusting government functions and strengthening market supervision. After the implementation on September 1, 2015, the traditional advertising market has further shrunk. Star TV’s TV commercials are once again pushed to the forefront of industrial breakthroughs and innovation. There are huge problems with traditional satellite TV industry. 1. The Internet diverts your audience because you are not doing well. There are many new problems facing satellite TV, but what is especially crucial is that the traditional television industry did not do well and the programs were done Not sophisticated, not grasp the hot spots in society, the ratings do more and more low, advertising revenue more