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伴随着当前信息技术发展不断取得突破性的革命成果,基于这一背景环境下,企业的文化建设与宣传工作同时也出现了巨大的转变,新媒体技术所具备的高效、互动、便捷等特性,给企业的文化建设与宣传工作带来了新的机遇,鉴于此,企业必须要及时摒弃传统的固步自封实现,采取与时俱进的发展原则,不断加强企业的文化建设与宣传工作,并由此带动企业的文化发展。本文重点就新媒体下企业文化宣传策略及创新展开了具体的分析。
With the continuous revolutionary achievements in information technology, based on this background, the cultural construction and publicity work of enterprises have undergone tremendous changes at the same time. With the characteristics of high efficiency, interaction and convenience of new media technologies, In view of this, the enterprises must promptly abandon the traditional self-determination and adopt the development principle of keeping pace with the times so as to continuously strengthen the cultural construction and publicity of the enterprise, and from this Promote the development of enterprise culture. This article focuses on the new media corporate culture strategy and innovation of a specific analysis.