网络漫画是近年兴起的漫画形式,相对传统纸媒,网络漫画具有轻便、更新及时、交互体验丰富等特点。但是中国网络漫画如何盈利是阻碍产业健康发展的难题。文章试图从作品质量、读者及商业运营等角度来探讨中国网络漫画的盈利模式。 Network comic is the rise of comic form in recent years, relative to the traditional paper media, online comic with light, updated in a timely manner, rich interactive experience and so on. However, how to make profits in Chinese online comics is a difficult problem that hinders the healthy development of the industry. This article attempts to explore the profit model of Chinese online comics from the perspectives of quality of works, readers and commercial operations.