如今的电视剧市场的确火爆,但也存在困惑。一方面,电视剧是占电视观众份额最大的电视节目类型,但通常却由于电视剧的质量良莠不齐,品类的差异,也决定了它是最不稳定的节目类型。这就让越来越多的广告主在极力追捧大投入的电视剧之余,也同时开始关注收视率和观众群的稳定性。 Today’s television drama market is really hot, but there are also confusion. On the one hand, television dramas are the largest television program genres for television viewers, but usually they are the most unstable types of programs because of the quality of the TV series. This allows more and more advertisers in the strongly sought-after TV drama while devoted, but also began to pay attention to ratings and audience stability.