近年来,全球兴起了一股“信息高速公路”热。而“信息高速公路”的中心枢纽是互联网络(Internet)。据统计,这种互联网络自1990年开始其商业应用后,到1995年已有152个国家和地区的近5000万人使用它;在发达国家,利用互联网络开展经营活动的企业每年以20%的速度增加;在科技界和信息产业界,1996年更被称为“网络年”;1997年初在瑞士举行的世界经济论坛第27届年会上,特将“建立网络社会”列为中心议题。互联网络的开通与不断完善,为企业营销带来了新的契机,也向传统营销提出了新的挑战,预示着一场营销革命即将发生,网络营销时代即将到来。网络营销,简言之,就是利用网络资源展开营销活动。是目标 In recent years, there has been an upsurge of “information superhighway” in the world. The central hub of “Information Highway” is the Internet. According to statistics, nearly 50 million people in 152 countries and regions have used this Internet network since its commercial application started in 1990. In developed countries, enterprises that use the Internet for business activities use 20% In 1996, the Internet industry was also known as the “Year of the Internet.” At the 27th annual meeting of the World Economic Forum held in Switzerland in early 1997, the “Internet Society” As a central issue. The opening and continuous improvement of the Internet has brought new opportunities for the marketing of enterprises and also posed new challenges to traditional marketing. This indicates that a marketing revolution is imminent and the era of network marketing is coming. Network marketing, in short, is the use of network resources to start marketing activities. Is the goal