如今,超市与农业的合作呈现出越来越紧密、成规模的特点。但超市应该如何与广大的农业商户进行长期的合作,却是一个值得深入研究的问题。一些零售商指导农民提高种植技术,让农民看到实实在在的合作利益和稳定收入,从而自愿与他们合作,互惠互利。这值得相关企业借鉴。把“为农产品服务”前移山东家家悦超市进入农村直接与农民合作,始于他们最初获知的一个新闻:几年前,山东当地媒体报道,在威海 Nowadays, the cooperation between supermarkets and agriculture has become more and more compact and scale. However, how to supervise the long-term cooperation with a large number of agricultural businesses is a question that deserves further study. Some retailers guide peasants to improve their planting techniques so that farmers can see real cooperative and stable incomes and thus voluntarily cooperate with them for mutual benefits. This is worth learning from relevant enterprises. The “service for agricultural products,” forward Shandong Jia Yue supermarket into the rural areas directly with the farmers, from what they initially learned a news: a few years ago, Shandong local media reported that in Weihai