这是个关于一种默默无闻的好产品,如何借助成功的市场策略与科学的广告攻势在竞争中大获全胜的故事。该广告案例曾因其独特的创意与显著的实效获得了两项艾菲大奖。 This is a story about a good product that is unknown to the public and how it has won the competition with successful marketing strategies and scientific advertising campaigns. The ad case received two Effie Awards for its unique creativity and remarkable results.